The managing director at BIIC Solutions out of California, and a former restaurant CEO, Jason LeVecke considers media relations and social media essential parts of doing business. Per Jason LeVecke, these elements are two major components of the marketing services provided by BIIC Solutions.
The social media marketing landscape grows and changes at a rapid rate, so knowing about social media trends can provide a leg up over the competition. A solid, nuanced social media marketing strategy isn't solely focused on which platform is the fastest-growing, however, as different platforms have different user bases and brand identities, as well as different thresholds for engagement. Facebook, for instance, is growing rapidly and reaches a wide range of people, but Twitter's low character limit may make it easier for brands to engage in a responsive and timely manner using the platform.
