Based in Southwest, Jason LeVecke has extensive experience building and growing brands and franchise operations. As head of BIIC Solutions, Jason LeVecke provides strategic solutions designed to grow companies in sustainably profitable ways.
A 2017 Small Business Trends article drew attention to the expanding power of franchises in enabling entrepreneurs to access competitive financing and share in America’s economic growth. One major factor involves the emergence of Millennials as a potent source of entrepreneurial initiative.
Known for their independent streak and willingness to develop new solutions, the next generation of business owners grew up within a Great Recession-defined economic landscape, and these individuals take their ownership responsibilities seriously.
Given the decentralized control structure of many franchise operations, Millennials have freedom to institute policies that are eco-friendly. Reflecting overall consumer preferences for cause-driven enterprises, a number of brands have launched and expanded companywide charities and sustainability initiatives. These ensure that franchises are widely perceived by the public as giving back to society. However the consumer will know if the effort is sincere. If giving back and the cause are actually core passions of management then these initiatives are effective. If they are added as a marketing strategy the consumer often sees it for what it is. You can't fake authenticity.
