A respected Arizona strategic consultant, Jason LeVecke provides a host of coordinated services focused on entrepreneurial growth. Among Jason LeVecke’s areas of focus is building a franchise presence that generates sustained profits.
As highlighted in TheStreet, when deciding on investing in a franchise, there are several core attributes to consider. These include leadership, capitalization, and the service or product demand relative to initial investment.
When considering a particular franchise, examine the management that leads the company closely. Pay particular attention to its approach to expanding into new markets and supporting existing operations. Be wary of companies with only one or two people at the helm, as these tend to be younger organizations and may be susceptible to becoming overstretched without proper resources in place to meet envisioned growth.
With those brands that succeed often fielding the most committed executive teams, another key consideration is corporate culture. The “following” for the brand should not be limited to customers, but generate a commitment that pervades all levels of the organization, from employees and distributors to franchise owners.
