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Franchise Operations - Providing Vital Business Support

Jason LeVecke

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Jason LeVecke is a respected presence in the Arizona and California business community who has extensive experience in the entrepreneurial startup arena. One area in which Jason LeVecke has enjoyed success centers on franchise organizations, which offer people the opportunity to own their own businesses, while benefitting from tried-and-true business models and support systems.

The unique structure of franchises represents a 360-degree shift from the traditional top-down leadership style of most corporations. Because independent business operators form the bulwark of the company, leadership is decentralized, with each member of the franchise bearing some of the weight of the company infrastructure. The support that franchisees are provided to succeed is more like that offered to customers, rather than that offered to employees by traditional companies.

Within well-running franchise operations, every resource possible is provided to ensure that individual operations, and the franchisees who have invested in them, are geared for success. This “franchise glue” takes a variety of forms and includes technology platforms, brand marketing efforts, buying power, and coordinated training. The royalties paid by franchisees reflect the significant value added through these resources within highly competitive marketplaces where having a dependable, well-known brand is a major asset. The key is aligning with the right organizations with a strong business plan.